Pioneers Real Estate has decided to dominate the billboards of Cairo in September with huge media plans; first with Stone Residence’s campaign, and now they are introducing Hadaba, their new residential project in 6th of October City with an OOH campaign. The ad takes viewers into a journey with the variety of visuals that has been used; it is showing viewers and their future residents all the benefits that they can get there. The displayed images focus on dark colors such as black and a glimpse of blue that gives a magical vibe to the ad; they feature the Giza Pyramids to emphasize the mesmerizing view that you can get from the compound; as they also include young adults living luxuriously and exclusively. Regarding the ad copies, they empower and boost the project by bringing out the beauty of it in simple words, “A class above all”, “A vision about all”, “A style above all”, “A luxury above all”, “A life above all” and finally “A location above all”. The bottom space introduces the project’s units “Villas – Twin houses – Town houses” and parallel to it the logo of the advertiser is seen along with the hotline for more information. The huge campaign was launched during the first week of September, on serials of uni-poles, mega signs, double-decker poles and billboards in prime locations across Greater Cairo.
