Leading German automotive brand Volkswagen has launched a new OOH campaign to promote their stunning compact SUV Tiguan; including its starting price on the billboards of Cairo as well as announcing their sponsorship with Total Quartz.

The displayed visuals show an urban background to be the showcase for the Tiguan; showing its sophisticated exterior design that grabs the attention of viewers with the bold styling of the sculpted hood and the strength of the sharp character line. It also features the logo of VW and next to it an oil barrel from Total Quartz and an ad copy that informs of the name of the model and its slogan “Volkswagen Tiguan”, “Possibilities with passion” as it also announces the starting price of the car along with the fact that it is “Powered by Total Quartz”. The bottom space is booked for their social media account, website URL and hotline for further information.

Spotted during the first week of September, the campaign uses uni-poles and double-decker poles in several locations across Greater Cairo.

The Volkswagen Tiguan creates a mix of power and sophistication-00
The Volkswagen Tiguan creates a mix of power and sophistication-00

Campaign Credits

Industry: Automotive

Brand: Volkswagen

Advertiser: Volkswagen Egypt

OOH Size: Double-decker Pole | Gate | Uni-Pole

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Country: Egypt

Region: MENA

Tags: Sponsorship | Total Quartz | Volkswagen Tiguan

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