After a year of disappearance since their last outdoor campaign, Emirates NBD Bank has returned with a strong OOH campaign, using a promotional marketing strategy to attract potential clients and give them the opportunity to win huge prizes.

The visuals use the template that was used in last year’s campaign; dividing the billboards into two sides, one has two BMW 4 Series with an urban background, and the other includes the ad copy that states “Be ready to win” then right under it lays the conditions to enter this draw “Every 30 thousand pounds in your account gives you the opportunity in the monthly draw on 9 BMW cars or the grand prize, 5 million pounds.”, then it gives viewers a special code to message in order to enter this exciting draw. The bottom space is reserved for their social media accounts, website URL and hotline for further information. 

The campaign was seen during the first week of September, on uni-poles, double-decker poles and mega signs in prime locations in the heart of Greater Cairo.

Emirates NBD Bank encourages clients to “Be ready to win”-00
Emirates NBD Bank encourages clients to “Be ready to win”-00

Campaign Credits

Industry: Banking

Brand: Emirates NBD

OOH Size: Double-decker Pole | Gate | Lightbox | Mega-Sign | Uni-Pole

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Country: Egypt

Region: MENA

Tags: Special Promotion | BMW 4 Series

The Art & Science of OOH

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