the Samsung Galaxy A80|A70 with Amir Eid in August, South Korean multinational conglomerate Samsung has launched another OOH campaign to announce the arrival of the awaited Samsung Galaxy Note10|10+.
Samsung has designed a mobile device experience that is like a computer and a gaming console with all the special specs that they have included in the Samsung Galaxy Note 10|10+. The visuals use a white background to be the showcase of the device in its aura glow color with the intelligent pen lying on top of it. Other visuals show its different angels and introduce two more colors such as aura black and aura white. As for the ad copy, it promotes the device’s specs to viewers “Up to 1TB laptop storage. Without the laptop” emphasizing that the phone has storage as big as laptops along with the features that can make you give up your laptop. Another copy reinforces its fast and long-lasting charging “80 min. charge to last all day”. For the first time, Samsung has taken into consideration what fits the customers better; therefore they introduce different sizes that you can choose between the Note10 and Note10+.
The campaign has taken over the roads during the fourth week of August, on serials of uni-poles, billboards, mega signs and butterfly double-decker poles in multiple locations across Greater Cairo.
Industry: Mobile Devices
Advertiser: SAMSUNG Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole | Wallscape
Region: North Africa
Tags: Product Launch | Samsung Galaxy Note10 | Samsung Galaxy Note 10+
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