Egypt’s operator WE remains active on the billboards of Cairo with their ongoing outdoor strategy following their latest
campaign to introduce their internet bundle Control KIX Tariff, this time promoting their newly launched internet packages for WE Space and their VDSL router with a promotional OOH campaign, after introducing it on an OOH
campaign in July.
WE is using advertising as one of their marketing’s
promotion mix to spread more awareness about their new internet packages with a
boost of using familiar faces as their brand ambassadors. The visual’s display
their fiber optic cables leaving a blurry effect to the cables to reflect
speed, while the ad copy says “Get high-speed VDSL router & enjoy WE space
new packages” with only “EGP 5 per month”; written in a big font and next to it
lies the router itself. Another visual with new TV child duo Malak Hassan and
Yassin Amir with an ad copy informing “Don’t wait … Subscribe to WE Space”
elaborating more “Higher speeds, bigger quota and better prices”, adding the
same ad copy to another visual with the child duo and their family to prove
that the bundles targets every segmentation. One more visual includes rising
actress Hager Ahmed who looks comfortable, accomplishing her work easily with
campaign was launched during the last week of August and can be seen on
uni-poles, mega-sign, billboards and double-decker poles in various locations
across Greater Cairo.
Advertiser: TE (Telecom Egypt)
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Brand Ambassador | Special Promotion | WE Space | Malak Hassan | Yassin Amir | Hager Ahmed
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