estate developer Bunyan Real Estate Investment Company has launched a new OOH
awareness campaign to promote their mixed-use project Valore Sheraton Compound
with their brand ambassador Eman El Assi.
the right brand ambassador is an art that not every brand can master; this time
Valore did it right, using Eman Al Assy as their representative with her
elegant appearance reflecting the brand’s sophistication. The visuals have the
actress in a chic outfit and a blurry background with an ad copy that says
“Valore is my choice” and under it the star's signature. Another visual
elaborates more details with live shots of the residential project, offering
“0% down payment” with “Up to 7 years installments”. The bottom space has the
logos of the advertiser and Valore Real Estate Investment.
during the last week of August, the campaign can be seen on uni-poles and
double-decker poles in various locations across Greater Cairo.
Industry: Real Estate
Advertiser: Bunyan Real Estate Investment Company
OOH Size: Double-decker Pole | Uni-Pole
Region: North Africa
Tags: Mixed-use Project | Residential Project | Sheraton | Eman El Assi
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