branding campaign in July, Spanish home delivery app Glovo continues to stay on the billboards with an ongoing outdoor strategy; now promoting their special offer from McDonald’s with a cross-promotion OOH campaign.
The visuals use the Mustard color in the background, keeping their branding guidelines in check; the ad features the delicious components of the famous double Big Tasty and the logo of McDonald’s. As for the ad copy, it invites viewers to order through the app and get a “30% discount” on the “Medium double Big Tasty Combo”; as it also reminds that it is “Only from Glovo”. The bottom space is reserved for a CTA to download the app through your preferable store.
The campaign was upgraded during the last week of August, on uni-poles and double-decker poles in several locations across Greater Cairo.
Industry: Mobile Apps | Foodservice
Advertiser: Glovo Egypt
OOH Size: Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Campaign Upgrade | Cross-promotion Campaign | International Brand | McDonald’s | Special Promotion
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