Following their latest OOH campaign earlier this August, telecommunication operator Etisalat by e& (previously Etisalat Group) continues with their ongoing outdoor advertising strategy to bring Etisalat Emerald to the billboards of Cairo; a platform from Etisalat made especially for its most eminent clients, featuring actress Shereen Reda; Emerald’s ambassador since their 2018’s outdoor campaign. Celebrity branding or celebrity endorsement has always been one of the most popular marketing strategies especially for brands who can go big with their campaign budget. The visuals are decorated with the presence of the actress and beauty icon Shereen Reda standing there wearing a dress in Etisalat’s branded color, green, to reinforce “Emerald”, stressing on that it is “Still the best postpaid tariff in Egypt”, “For you and your family”. The bottom space has the brand’s logo and website URL as a call-to-action for the billboard viewers. In addition, another visual with a black background and their all-time tagline “The most powerful network in Egypt”. Appearing during the first week of September, the campaign can be seen on uni-poles and double-decker poles in premium locations across Greater Cairo.
