Inertia announces the launch of Jefaira’s newest phase “Seacliff”

Following their recent campaign for Jefaira, INERTIA is preserving their ongoing OOH strategy by upgrading their outdoor campaign; to announce the launch of Seacliff phase 1, located in their vacation project Jefaira in North Coast.

The visuals show the mesmerizing sea with mountains aside of it; the brand is still using seasonal marketing strategy to take advantage of the summer before it ends. As for the ad copy, it announces the messages and the name of the newest phase “Launching Seacliff – Phase 1”. The bottom space is reserved for the logo of the advertiser along with their hotline for more inquiries.

The upgrade happened during the last week of August, and the campaign was seen on serials of uni-poles, billboards and mega signs in multiple locations across Greater Cairo.