With the school year around the corner, Souq.com, one of Amazon companies, never failed to stay on the billboard on every occasion all year long to make your summer trendy, deliver your Ramadan Box at your doorstep and finally help you express your love with their Valentine campaign, this time the online portal has launched a promotional campaign to bring you and your kid all the back-to-school essentials for a “Happy new school year”.
Accompanying your kid in his school day, starting from his breakfast till he comes home, the campaign targets both kids and parents with their familiar template design displayed on various visuals; offering a healthy breakfast with “Choco Pillow” cereal, a Molto and a Mix Chocolate from Juhayna, moving to the “School supplies” with “Up to 30% discount” and a “School uniform” that starts from “EGP 49”. Another visual with kids standing there in a collage and an ad copy that was said by them “My bag has room for lots of things”, “My colors are always with me”, “The new shoes for school always make me happy”. All visuals insist on wishing everyone “A happy new school year”, offering “An additional 15% discount for all CIB credit card holders” in addition, the online portal offers “Up to 12 months installments with zero benefits” for the different credit cards displayed on the bottom side.
Popping on the roads during the third week of August, the campaign can be seen on double-decker poles, mega-signs and uni-poles in different locations across Greater Cairo.
OOH Size: Double-decker Pole | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Back to School Egypt | CIB | Juhayna | Molto | New Season Campaign | Promotional Campaign | Choco Pillow
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