Real estate developer Marseilia Group continues to stay on the billboards of Cairo to reinforce its vacation project Cascadia in North Coast, upgrading their ongoing OOH campaign to present a different perspective for the project.
The visuals shift from the colorful flowers to pictures of a natural waterfall, beach and different models; taking viewers to a different setting with the beauty of the backgrounds. Regarding the ad copy, it is still the same as in their previous campaign “New Sa7el destination from Marseilia” while also reintroducing the name of the project “Cascadia” with its location “North Coast”; leaving a CTA to viewers to visit their website or call their hotline for more information.
The campaign was upgraded during the fourth week of August, using uni-poles, double-decker poles and billboards in multiple locations across Greater Cairo.
Industry: Real Estate
Advertiser: Marseilia Group
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Al Sahel | Campaign Upgrade | Multi-Channel Campaign | North Coast | Vacation Project
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.