For the first time ever, the biggest and most celebrated cirque show comes to Egypt. Cirque du Soleil Entertainment Group has launched an OOH campaign to announce the arrival of the Cirque du Soleil with its latest creation BAZZAR. It is proudly presented by EtisalatEmerald, hosted by Hyde Park and organized by Alchemy Project

BAZZAR is a touring show by Cirque du Soleil that first premiered on the 14th of November 2019 in India; the show was inspired by the colorful and chaotic grand Indian bazaar; it is the brand’s 43rd production since they started in 1984. The show consists of a joyful troupe of dancers, acrobats and musicians craft that will leave you standing in awe. The group is led by their Maestro who appears in the ad visuals with a green background; and an ad copy that introduces the show “Cirque du Soleil”, “BAZZAR” with its slogan “The eclectic lab of infinite creativity”. The show starts on the 19th of September and ends on the 6th of October; the copy leaves a CTA to viewers to “Book now exclusively from ...” leaving you a website URL of TicketsMarché.

The campaign was seen during the third week of August, on uni-poles, double-decker poles and mega signs in multiple locations across Greater Cairo.

Cirque du Soleil brings its 43rd creation “BAZZAR” to Egypt-00
Cirque du Soleil brings its 43rd creation “BAZZAR” to Egypt-00

The Art & Science of OOH

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