A new OOH campaign from anonymous source has taken to the billboards of Greater Cairo to fight sports intolerance from the hands of renowned sports personalities.

With all the sports tournaments and competitions going on during the summer, this campaign seems a great initiative to remind participants and fans of what really matters in any sports event.

Launched in the second half of June, the campaign is strategically positioned across the city with a limited number of locations. Over a plain, red background, the ads showcase former Egyptian football players Ahmed Hassan, Mido, and Hazem Emam, as well as media personalities Seif Zaher and Hisham Asii, with bold white copy that reads “Against sports intolerance”.

So far, it seems that no brand or institution has attributed the authorship. Stay tuned as we discover the advertiser behind this campaign!

The Art & Science of OOH

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