Egyptian fashion wear brand Carina has launched an out-of-home awareness campaign to introduce its cotton collection that will make your summer more exciting.

Trying to find a solution for those women who are facing limited wardrobe choices; Hala Kassem founded Carina in 1996 to be the most elegant basic-wear brand in Egypt, using in their visuals a cappuccino-colored background with different women wearing a basic white long sleeves, half sleeves and sleeveless shirts, adding an ad copy that says “Carina cotton collection”. Another visual with their popular fuchsia identity and an ad copy that says "كارينا عملتها قطن" which translates to "Carina made it in cotton".

The campaign appeared on the roads during the third week of August, using uni-poles and double-decker poles in various locations across Greater Cairo.

Carina shows off with their cotton collection-00
Carina shows off with their cotton collection-00

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