Stressing on the fact that they are the first bank to introduce the e-branch to Egypt; National Bank of Egypt (NBE) has launched a new OOH campaign to remind their viewers with their banking accomplishments, bringing back Ramadan's multi-channel campaign to viewers minds, proving that this bank is not like any other bank.
Wisely relying on their TV commercial's hit during Ramadan; NBE reinforces their e-branch with the visuals inspired from their multi-channel campaign, using the same ambassadors that we loved during the holy month. The visuals has the bank interior as a background with an ad copy that says "بنك_مش_زي_أي_بنك" which translates to "#A_Bank_not_like_any_other", making sure that everybody knows that they offer "The first e-branches in Egypt". Other visual features the three stars of the ad in their popular masks with the same ad copy. One more visual shows different generations that trusted the bank through the years, with a sincere wish saying "May you always be ahead of your time". The bottom space includes the branches address, hotline and bank logo.
Popping on the roads during the third week of August, the campaign can be seen on double-decker poles, mega-signs, uni-poles in different locations across Greater Cairo.
Brand: National Bank of Egypt (NBE)
Advertiser: National Bank of Egypt
OOH Size: DOOH | Double-decker Pole | Mega-Sign | Uni-Pole
Region: North Africa
Tags: E Branch | Multi-Channel Campaign
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