Jumia celebrates “5 years in Egyptians’ lives”

Leading online portal Jumia has launched a new OOH campaign to promote the celebration of its fifth anniversary in the Egyptian market.

The online commerce platform, which landed in Egypt shortly after its inception in Nigeria back in the summer of 2012, has since then become Egypt's no. 1 online mall.

To celebrate its 5^th anniversary, the ads inform viewers that the online portal is offering a discount of up to 80% from 17^th to 30^th July. Together with the celebration motif, the ads include images of happy customers receiving their neatly-parceled goods, as well as the logos of the brands that have partnered with Jumia for the promotion.

The campaign uses a great variety of OOH types and sizes across the city: mega-signs, uni-poles, T-poles, double-decker poles, and Lightboxes.