SAIB Bank gets back to the OOH scene after 5 months of absence since their last OOH campaign in March with a promotional outdoor campaign to make you own the gold.


With their special promotion marketing tactic, the trusted bank thrills with a navy blue background as the showcase of their multiple visuals, showing a man holding a bar of gold and next to him an ad copy that says “Get ready for gold with the golden account”, adding that “You will be granted the chance of winning 5 pounds of gold monthly”. Another visual with the same ad copy shows a woman overwhelmed with joy because her dream came true as she got the gold.

The campaign popped during the second week of August, using uni-poles and mega-signs in different locations across Greater Cairo.

SAIB Bank grants you the opportunity of owning gold bars-00
SAIB Bank grants you the opportunity of owning gold bars-00

Campaign Credits

Industry: Banking

Brand: SAIB Bank

Advertiser: Société Arabe Internationale De Banque

OOH Size: Gate | Mega-Sign | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Special Promotion

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