Energy Company Shell is back to the billboards of Cairo with a promotional OOH campaign, encouraging viewers to keep riding, after more than a year since their last OOH campaign. Using sales promotions as their short-term marketing tactic, Shell Helix is boosting their sales with “20% more, with the same price for a limited time”, with their premium multi-grade motor oil that helps to remove sludge from dirty engines; Shell Helix HX5 oil barrel stands there on the left side. Moreover, the bottom side has their hashtag “كمل_مشوارك” which translates to “Keep_Riding”. The campaign appeared during the second week of August, on billboards and uni-poles in multiple locations across Greater Cairo.
