With the near arrival of the upcoming school year, private university Sinai University has launched an OOH campaign to show viewers the life of its students and to invite new students to enroll there.

Showing in the visuals two partitions, one includes students hanging out in the campus garden, and students who are studying and lastly fresh graduates with their gowns and caps. The ad copy tells viewers of the success of the university “7100 graduated students”, as it also states the name of the university with its tagline “Sinai University”, “Your life.. Your decision”. The bottom space includes a CTA “Apply now”; along with their website URL and hotline for further information.

The campaign was launched during the first week of August, using uni-poles, double-decker poles and flags in different locations across Greater Cairo.

Build “Your life” and take “Your decision” at Sinai University-00
Build “Your life” and take “Your decision” at Sinai University-00

The Art & Science of OOH

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