Since the beginning of the year, Orange Egypt never failed us with their special promotion through their ongoing OOH strategy, this time introducing their new package, El King with an OOH promotional campaign to entertain everyone all summer long, after their last campaign for the AFCON 2019.

Reflecting our culture on the billboards of Cairo yet still keeping their brand identity; the telecom operator is targeting almost every Egyptian, using their branded orange color and tone in the visuals that features the people of Cairo, Alexandria, Nuba, Egypt's Oasis, Upper Egypt and even PUBG players are standing there confidently. As for the ad copy, it says “In your country, you’re a king with El King package”, explaining that “It’s the coolest internet bundle and minutes package in your country”, adding a CTA as a number for you call and subscribe, also adding the package’s logo on the bottom side of the ad.

The campaign surfaced during the third week of August, using uni-poles, double-decker poles in various locations across Greater Cairo.

Orange will make you a king with their new package-00
Orange will make you a king with their new package-00

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