After a long disappearance from the billboards of Cairo since their last campaign, the public transport company Go Bus has returned with a new branding OOH campaign to promote the brand and encourage people to travel using their services. Featuring their branded orange buses speeding on a highway and the sea can be seen right behind them, that gathers the whole idea of this outdoor campaign which is inviting people to use their buses to travel anywhere in Egypt during summer; as for the ad copy, it encourages viewers to “Escape.. Go on a vacation” and with inbound marketing strategy to strengthen the brand and draw more people to them “There is a Go Bus every 10 minutes”; on the bus we can find their social media account, and a CTA to viewers to “Book now”, leaving their website URL on the bus and at the bottom space of the ad. The campaign was seen during the third week of August on uni-poles, double-decker poles and billboards in different locations across Greater Cairo.
