After enlightening the billboards with an  OOH campaign for BMW X5 in June and introducing the all-new X3 in an outdoor campaign in 2018; German automotive BMW is here to slay the billboards of Cairo with an OOH campaign, promoting the crossover SUV all-new 2020 BMW X3 in one huge awareness campaign.

Known for selling luxury vehicles and motorcycles since 1916, Bayerische Motoren Werke (BMW) is keeping up with the rising automotive industry that is filling the billboards with automobiles and power. The luxury, power and elegance of the brand are perfectly reflected on the visuals with the different car models of BMW X standing on a desert road in various colors, and an ad copy that says “A league of extraordinary performers” encouraging you to “Choose your X”. Another visual shows the X3 racing on a narrow desert road to showcase the speed and power you will own if you get the brand new car. The bottom space is reserved for their hotline and website URL as a CTA, while the upper right side includes the brand’s logo.

The campaign started to spread during the third week of August, on uni-poles, mega-signs, double-decker poles in different locations across Greater Cairo.

BMW introduces the upgraded 2020 BMW X3-00
BMW introduces the upgraded 2020 BMW X3-00

The Art & Science of OOH

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