“Learn how to think, not what to think” with the BUE

Launching an awareness campaign, The British University in Egypt (BUE) is back to the billboards of Cairo just in time for the back-to-school season to encourage you to be one of their students.

Although the BUE is using the same artwork for the third year in a row, similar to their 2017’s and 2018’s OOH campaigns; they have always chosen the right time to launch their outdoor campaign during the summer, giving students the opportunity to prepare for the upcoming school year, using their famous tagline “Learn how to think, not what to think” to broaden your vision towards a better education.

Displayed on uni-pol, billboards and mega-signs, the campaign appeared during the first week of August in multiple locations across Greater Cairo.