Following the launch of their OOH campaign last month, Egyptian developer Maxim has extended the number of locations for the promotion of Bo projects in Sidi Abdelrahman Bay. The campaign for Bo Sands and Bo Islands appeared just in time for the summer heat at the beginning of June, with the aim of promoting both developments as the ultimate premium holiday resorts in the heart of the North Coast. With additional messages and varied colorful artwork, the new extended campaign focuses on emphasizing the concept of “life”, in the full sense of enjoying it – carpe diem to the seekers of a luxury and exclusive holiday! Some of the ads also include the entertainment options that will take place in the construction site during the summer. The new locations include uni-poles, mega-signs, billboards, double-decker poles across the Greater Cairo and in several spots of the North Coast road
