Global air freshener brand Glade is back after a year of absence from the OOH scene, to spread not only the best smells but also joy on the billboards of Cairo with their brand ambassador Nancy Ajram, brought to you by S. C. Johnson & Son, parallel to their recent campaign for Raid. Using singer Nancy Ajram as their brand ambassador since their last year’s OOH campaign shows how choosing the right celebrity can benefit your brand; as both the singer and the product freshen our day and vibrate fun and joy. The visuals show a pastel-yellow background, announcing that the “Celebration” is going to be held in “Cairo Festival City Mall” with the singer dazzling on the left side. The bottom space includes their slogan for this campaign “Celebration … We have a fragrance for that”. Another visual with the same slogan shows the air freshener’s spray can standing next to some of their offered smells such as flowers and cherry. The campaign started to spread on the roads during the first week of August, using double-decker poles and uni-poles in various locations across Greater Cairo
