Seashell launches Playa in Ghazala Bay

Egyptian Real Estate developer Seashell has shifted the focus of their outdoor strategy to launch their new project “Playa” in Ghazala Bay.
Following their interest in Egypt’s North Coast, the new development is located in El Alamein area and has also been designed by Egyptian architecture firm Alchemy. With the Spanish word for “Beach” as name, the new OOH campaign continues the brand’s conceptual tradition and simply showcases Mediterranean flowers without slogans or superfluous ad copy. The simplicity and elegance of the artwork depict a balance of elements with good tempo and natural beauty.
The ads replace the previous campaign of “People of the Sun” on the same locations and uses uni-poles, double-decker poles and mega-signs across the Greater Cairo.