Egyptian Real Estate developer Seashell has shifted the focus of their outdoor strategy to launch their new project “Playa” in Ghazala Bay. Following their interest in Egypt’s North Coast, the new development is located in El Alamein area and has also been designed by Egyptian architecture firm Alchemy. With the Spanish word for “Beach” as name, the new OOH campaign continues the brand’s conceptual tradition and simply showcases Mediterranean flowers without slogans or superfluous ad copy. The simplicity and elegance of the artwork depict a balance of elements with good tempo and natural beauty. The ads replace the previous campaign of “People of the Sun” on the same locations and uses uni-poles, double-decker poles and mega-signs across the Greater Cairo.
Industry: Real Estate
Brand: Playa
Advertiser: Seashell
OOH Size: Uni-Pole | Billboard | Double-decker Pole | Mega-Sign
Country: Egypt
Region: North Africa
Tags: El Alamein | North Africa | North Coast | Product Launch | Summer Campaign | North Africa | Playa
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.