With summer’s arrival, insects come out of their hidings and almost every house would need something to get rid of them; American multinational household cleaning supplies brands SC Johnson & Son Inc has launched a new OOH campaign to promote their insect-killing spray Raid. The displayed picture in the ad shows the design of the bottle and right next to it a big drop of water squashing an insect, emphasizing how powerful the product is while also repeating the visuals of their last year’s campaign. As for the ad copy, it reassures viewers with “Power that can protect you”, also stressing on the fact that it is “Odorless” twice. Spotted during the last week of July, the campaign uses uni-poles, mega signs, billboards, flags and special media production -die cuts- in multiple locations across Greater Cairo.
