Using the OOH scene to be one of their main channels to enhance Egyptian’s health, mentality and lifestyle; Ministry of Health and Population continues with their successive initiative 100 Million Healthy Lives that started in 2018 with a series of outdoors campaign, trying to put an end for hepatitis C, focus on our new generation, shift our food culture, care for the Egyptian women’s health and finally direct us to a better lifestyle.
Under the supervision of the Egyptian president Abdel Fattah el-Sisi, 100 Million Healthy Lives never failed to deliver their message in a simple yet unique way that fits their multi-layered target audiences in a way that all social classes and different mentalities can understand. Showing a young man in a great shape drinking water to remind you with your daily water intake, a young lady running as it’s the easiest and most cheap sports you can play to encourage you to move more, a man who looks as young as a 20-year old celebrating his 60’s birthday in a tremendous shape and finally a woman boxing to be more fit. The visuals share the same ad copy “Our health lies in our lifestyle”, adding “your today’s lifestyle will affect your tomorrow”. The top right space includes the initiative’s recognizable logo, while the bottom area has the logos of the Ministry of Health and Population and the World Health Organization.
Starting to spread during the second week of August, the campaign can be seen on uni-poles, double-decker poles and billboards in multiple locations across Greater Cairo.
Industry: Public Administration | Healthcare
Brand: 100 Million Healthy Lives
Advertiser: Ministry of Health and Population
OOH Size: Billboard | Double-decker Pole
Region: North Africa
Tags: President Abdel Fattah el-Sisi | Social Initiative | World Health Organization
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.