Arab African International Bank (AAIB) returns to the billboards of Cairo with a brand new OOH campaign for the worldwide transfer services provider; Western Union, making your transfer much easier and a lot faster, after a year of being absent from the outdoor scene since their latest campaign in 2018.

Launching an awareness campaign to let you know more about the financial services provider more; the visuals are displayed on their familiar-branded yellow background, while the ad copy ensures viewers that you can “Save time”, and “Open an account” to “receive your transfer”. Another visual with the same background says “Receive your transfer directly to your account with more than 90 branches of the Arab African International Bank”. As for the bottom space, it includes the transfer service’s logo, along with their hotline as a CTA for any further information you might need.

The campaign popped on the roads during the fourth week of July, using double-deckers and billboards in multiple locations across Greater Cairo.

AAIB returns to make your money transfers easier with Western Union-00
AAIB returns to make your money transfers easier with Western Union-00

Campaign Credits

Industry: Banking

Brand: Western Union

Advertiser: Arab African International Bank

OOH Size: Billboard | Double-decker Pole

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Country: Egypt

Region: North Africa

Tags: Global Brand

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