After unifying our cheers with a campaign in June, leading and global beverages brand Coca-Cola resumes with an ongoing OOH strategy, now shifting their focus with a branding OOH campaign on the summer that lights up the billboards of Cairo with chill vibes, just like they in 2017’s campaign.
The visuals are perfectly divided into two parts, a part that shows the summer vibes and activities such as young people chilling on the beach that we were all longing for. As for the other part, it contains the ad copy that advises viewers to “Stick to Coca-Cola’s bottle this summer”; written on their branded red background with white large fonts, and right behind it, we can find an illustrated bottle made out of sea waves.
The campaign was seen during the fourth week of July, on serials of billboards, uni-poles and double-decker poles in the heart of Greater Cairo and North Coast.
Industry: Food & Beverages
Advertiser: Coca-Cola Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Global Brand | Summer Campaign | Branding Campaign
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