Music producer Nay announces the release of Amr Diab’s latest album, sponsored by Vodafone and Pepsi with each brand launching different but coordinated outdoor campaigns. The first OOH campaign to hit the billboards has been Vodafone’s, who is releasing the album on their music platform exclusively for the telecom’s customers before it is available to the general public. With the album cover as background of the ads, the ad copy informs viewers how to access Amr Diab’s new single as well as the name of the album. Pepsi’s logo is also included in one of the corners of the ads, indicating that this is a joint campaign of two global brands. This is not their first collaboration this year, as we already saw them sharing interests last March with their Genie campaign. The campaign for Amr Diab’s latest album with mega-signs, uni-poles, and double-decker poles in several locations across Greater Cairo. Stay tuned to learn the details about counterpart Pepsi’s campaign for the multi-award winning super star Amr Diab and his latest album Meaddy El Nas.
