As the billboards of Cairo have always been welcoming for new projects, new products and new talents; promising artist Ahmed Mahana has launched a new outdoor campaign to spread his new single “El Helween” everywhere, after his first outdoor campaign earlier in January.

The summer vibes are seen all over the visuals; portraying the sea in a beautiful wide shot and the rising star standing there in red sportswear. Regarding the ad copy, it simply announces “El Helween” by “Ahmed Mahana”, wisely adding his social media accounts to attract his upcoming fan base online.

The campaign popped on the roads during the last week of July, using uni-poles and billboards in different locations across Greater Cairo.

Cairo’s billboards welcome Ahmed Mahana’s single “El Helween”-00
Cairo’s billboards welcome Ahmed Mahana’s single “El Helween”-00

Campaign Credits

Industry: Entertainment

Brand: Ahmed Mahana

Advertiser: Ahmed Mahana

OOH Size: Billboard | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Product Launch

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