The masterpiece of Marwan Hamed and Ahmed Mourad is back to the billboards of Cairo to entertain both your summer and Eid with a new OOH campaign, announcing the second part of The Blue Elephant - Al Fiel Al Azraq by Synergyfilm, starring a bunch of your favorite movie stars.

The genre of the movie was reflected in the visuals, adding horror, mystery and drama to it with a dark blue background and on the right partition of the ad we find our stars surrounded by a strong light that will grab your attention in a second, starring Karim Abdel Aziz, Hend Sabry, Nelly Karim, Eyad Nassar and Shereen Reda. As for the ad copy, it announces that “الفيل الأزرق 2” which translates to “The Blue Elephant 2” is “حاليًا بجميع دور العرض" which means “Now in theaters” and a smiley face on the right side that you will get its reference when you watch the movie. Another visual with the same background-color has the famous blue elephant swimming in water in a breathtaking design. While the upper right side includes Vodafone as their official sponsor, and at the bottom space we find their partners cross-promotion NRJ Egypt, El Fasla, Cairo Scene, Cairo West, Cairo East and Cairo Central.

The campaign started to spread on the roads on the last week of July, using billboards and uni-poles in different locations across Greater Cairo.

The Blue Elephant is back for a second run this summer-00
The Blue Elephant is back for a second run this summer-00

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