Following their latest outdoor campaign for Bo Islands in mid-July, Maxim Developments continues to thrill with their vacation project Bo Islands Sidi Abdelrahman, inviting you to your next favorite destination for the summer. Calming as the sky yet fun like the sea, Bo Islands uses a blend of white and baby blue for both visuals with the project’s logo and their ad copy “Linaria” in addition to a part of their tagline “Med”, “The Mediterranean life”. Another visual includes a house with the same colors as the background reflecting relaxation and quality with “Crystal lagoons” in their home garden. Popping on the roads during the last week of July, the campaign uses double-decker poles, uni-poles and billboards in various locations across Greater Cairo.
