Because giving is their number one mission, Egyptian Food Bank has been on the roads of Cairo, seizing every occasion to spread their good deeds, this time promoting their sacrifice voucher program on an OOH campaign for Eid Al-Adha, just like they did on last year’s outdoor campaign.

Using the same template design as the one in their Ramadan Campaign, the non-profit organization appears with their branded green color which is genuinely positive and calming, adding their unique logo, with an ad copy that says “Sacrifice with the ones who founded the sacrifice voucher”. Another visual with the same background color explains that “Distributing the sacrifice on a solid base will deliver happiness to everyone”. The left side has their logo, all-time tagline, hotline for you to call and ask to pay at home and finally a bank account for you to donate in. As for the bottom space, it includes an illustration of cows and sheep and next to it are the prices for the local and imported sacrifice plan.

The campaign popped on the roads during the fourth week of July, using double-decker poles in multiple locations across Greater Cairo.

Egyptian Food Bank delivers happiness with their sacrifice vouchers-00
Egyptian Food Bank delivers happiness with their sacrifice vouchers-00

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