After sponsoring the monsters in June, multinational telecom service provider Etisalat has launched yet another OOH campaign to bring us more surprises and offers during summer.
The visuals use a bright yellow color to be the showcase for their messages and to emphasize the summer heat while also attracting passengers’ attention with the bright color that can dazzle your eyes and force you to look at the ad. As for the copy, it addresses their clients with a message that says “Social Media is on the house all summer long” written in large green fonts and another message right under it that informs “For all plans and bundles”. The bottom space is booked for a specific code to dial to get your gift and the logo of “Super Connect”. Parallel to it another visual that show their usual black background with their logo and tagline “The best operator in Egypt”
The campaign was seen during the fourth week of July, using uni-poles, double-deckers and billboards in several locations across Greater Cairo.
Advertiser: Etisalat Misr
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Tags: Special Promotion | Summer Campaign
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