Edita introduces the “Shockingly crispy” Freska! Pops

Following their recent OOH campaign, Edita Egypt continues to shine bright on the billboards of Cairo with their amazing brand Freska, introducing their latest product Freska! Pops.

You are now used to be amazed by Freska, as it has been thrilling with its branded comic magazine layout, adding fun that reflects the nature of the brand itself, using minimal design to introduce their latest product “Freska! Pops” that is “Shockingly Crispy” on a green background, showing its packaging with their 2D animated characters, in addition to seducing everyone with their chocolate-filled pops lying there on the billboards.

Using uni-poles and billboards, the campaign appeared on the roads during the third week of July in multiple locations across our beloved Greater Cairo.