Following their latest outdoor campaign introducing Mirinda magic, PepsiCo Egypt has launched an OOH campaign, keeping a busy schedule, this time bringing Doritos to the billboards of Cairo with Marvel Studios to advertise for the upcoming movie Spider-Man Far From Home.

If you are a Spider-Man fan, you will definitely stare at the billboards with an open jaw, watching one of your favorite superheroes hanging upside down on a dark maroon background decorated with spider’s web, next to it are two flavors of your favorite tortilla chips with a rebranded package to include the one and only Peter Parker. As for the ad copy, it informs viewers that “Greater amount” means “Greater guts”. The bottom space announces that “Marvel Studios” features “Spider-Man Far From Home” that will be displayed “Only in big screens”.

The campaign started to spread during the third week of July, on mega-signs, double-decker poles and uni-poles in different locations across Greater Cairo.

Peter Parker stuns on Doritos’ rebranded package-00
Peter Parker stuns on Doritos’ rebranded package-00

Campaign Credits

Industry: Food & Beverages

Brand: Doritos

Advertiser: PepsiCo Egypt

OOH Size: Double-decker Pole | Uni-Pole | Mega-Sign

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Country: Egypt

Region: North Africa

Tags: Marvel Studios

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