Preparing students for a global future, The Knowledge Hub has launched a brand new out-of-home campaign to provide high-school graduates the chance to study abroad and join Coventry University in the United Kingdom.
Awarded gold rating in the teaching excellence framework in 2017, “Coventry University” is “Now in Egypt” and “Ranked No.15 in the UK”, offering their schools “School of Engineering”, “School of Computing” and “School of Design and Media” that are displayed on a black background to reflect exclusivity and high-quality of education. Another visual gives you a look at the future, crowning your next upcoming years with graduation, portraying a student wearing her graduation’s gown, surrounded by applause from her professors and loved ones. The bottom space includes the advertiser’s and university’s logo, website URL, hotline and a call-to-action, encouraging you to “Apply now”, “September 2019”.
The campaign popped up during the second week of July, using uni-poles and double-decker poles in different locations across Greater Cairo.
Brand: Coventry University
Advertiser: The Knowledge Hub Universities
OOH Size: Double-decker Pole | Uni-Pole
Region: North Africa
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