Global Academic Foundation is devoted to bringing world-class education closer and innovative-led academic models to Egypt; it has now launched an OOH campaign announcing the arrival of the University of Hertfordshire (UH) in New Administrative Capital. The visuals use colorful construction papers in the background, reflecting the spirit of the upcoming academic year; with an ad copy that contains the name of the university “University of Hertfordshire” and a call-to-action to youngsters “Apply now”, “Academic year 2019 – 2020”; parallel to it, a copy that mentions the variety of colleges students can apply for, another copy on the side that pumps up students and tell them that UH is “Ready for you”. As for the bottom space, it has their website URL and a copy that gives credit to the host “Hosted by Global Academic Foundation”. Spotted during the second week of July, the campaign uses double-decker poles and mega signs in different locations across Greater Cairo.
