Joining the OOH scene for the very first time, transportation network company WNGO has released an outdoor campaign to announce the launching of their services. Showing their brand identity to the world; WNGO got its unique logo displayed on a red background of the road map of Greater Cairo. Another visual with the same background and an ad copy that suits their target audience, explaining “توصيلك فن مش عن عن which translates to “Driving you is an art not a load of nonsense”, notifying everyone that this service is “Starting from the 23rd of July” with App Store and Google play’s logos as a call-to-action, encouraging viewers to download the application. The campaign bloomed during the second week of July, using uni-poles and double-decker poles in multiple locations across Greater Cairo.
