After reinforcing their projects in a branding campaign last month, leading Egyptian real estate developer Tatweer Misr continues to stay on the roads of Cairo with a successful ongoing OOH strategy, focusing on their vacation project Fouka Bay that is located in the North Coast.

Using in the visuals the same gradient of tropical colors in the background as in their previous campaign for Fouka Bay; they also feature models wearing boho-chic accessories, giving a taste of the Bohemian style in the ad. As for the copy, it has a message to a specific audience, which are their clients “Welcome homeowners”, it also has the project’s name “Fouka Bay”; the logo of the advertiser appears at the top and the bottom space is booked for their hotline for further information.

 The campaign was spotted during the second week of July, on uni-poles, butterfly triple-decker poles and mega signs in multiple locations across Greater Cairo

Tatweer Misr welcomes homeowners in Fouka Bay-00
Tatweer Misr welcomes homeowners in Fouka Bay-00

The Art & Science of OOH

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