After promoting the dazzling Renault Kadjar last month, automotive dealer EIM continues with an ongoing OOH strategy to reinforce their signed French brand Renault; this time bringing the Renault Megane to the billboards of Cairo with an outdoor campaign.
The visuals use in the background city buildings to be the showcase for the stunning Renault Megane, showing the dynamic design of it; from its tight curves, distinctive LED lightning signature to its sculpted shoulders. The ad copy informs viewers “New category with unique features” and right under it appears another copy that says “Excellence starts at…” then they provide viewers with the price. The bottom space is booked for the logos of the car dealer and their partner Total, along with their website URL, social media accounts and hotline for more information.
Launched during the first week of July, the campaign uses uni-poles and mega signs in different locations across Greater Cairo.
Advertiser: EIM Egyptian International Motors
OOH Size: Mega-Sign | Uni-Pole | Gate
Region: North Africa
Tags: Motor Vehicles | Total | Renault Megane
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