Following their latest multi-product outdoor campaign, Egyptian dairy and juice producer Beyti keeps going with their busy schedule by upgrading on their ongoing OOH campaign, this time promoting their sub-brand Beyti Tropicana to freshen you up in the summer.
With four different visuals, featuring four different flavors that are nominated to be your next Beyti Tropicana flavor; the ad copy calls people to take an action and “Vote for us to let us keep going”, while the visuals have four different flavors, in green there is “Pears passing on the lower Egypt side”, in orange we see “Alexandria’s delicious peaches”, in blue we found “Alphonso mango in upper Egypt” and finally in purple we can vote to “Cairo’s berries mix”, all flavors are displayed creatively with a background of the fruit to be the showcase of the juice box.
The campaign was upgraded during the first week of July, using uni-poles, billboards, double-decker poles mega-signs in a special media -die cuts- production, adding more creativity to the billboards of Greater Cairo in various locations.
Industry: Food & Beverages
Advertiser: IDJ Egypt
OOH Size: Billboard | Double-decker Pole | Mega-Sign | Uni-Pole | die-cut | Special Production | Gate
Region: North Africa
Tags: Summer Campaign | Beyti Tropicana | Special Production
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