Following their latest campaign upgrade for Galaxy A70, Samsung Egypt continues with their ongoing OOH strategy by making everybody excited for the arrival of their brand new family member of the Galaxy A Series, Galaxy A80, in addition to reinforcing their latest device Samsung A70 with their brand ambassador singer Amir Eid.
Introducing a camera that not just built for selfies; the fun spirits of the visuals is reflected on the billboards of Cairo with a double-decker pole that displays singer and Cairokee band member Amir Eid taking a picture with his new Galaxy A80 mobile phone and next to his right is the same phone model, while on his left lies the Samsung A70, with an ad copy that says "ممكن كدة" which translates to “It can go like this”. Parallel to it, the same previous visual but this time it is upside down, with this ad copy “it can go like that”, referring to its triple camera that slides and rotates to document what’s happening in front and behind by shooting on both sides, with a promise at the bottom space that the new device is “Coming soon”.
The campaign surfaced during the first week of July, using a serial of uni-poles, double-decker poles in multiple locations across Greater Cairo.
Industry: Mobile Devices
Advertiser: SAMSUNG Egypt
OOH Size: Double-decker Pole | Gate | Uni-Pole
OOH Agency: THIRTY 31 Media
Tags: Galaxy A Series | Product Launch | Samsung Galaxy A70 | Samsung Galaxy A80 | Amir Eid
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