Following their latest OOH campaign, introducing their first business complex in May, leading real estate developer Palm Hills Developments continues with their ongoing out-of-home strategy, this time promoting their first residential project in Alexandria, Palm Hills Alexandria.

The visuals are using a royal blue-colored background with lots of boats on the horizon floating on the clear sea of the Mediterranean heaven, while the ad copy says “Beholds a horizon of possibilities”. Parallel to it, another visual with the same background color and the beautiful lighthouse of Alexandria on the right side, in addition to the magical view of the buildings of the city at night, as for the ad copy it states “Our light shines onwards”. The bottom space is reserved for their website URL, in addition to their hotline for any further inquiries, while the upper left side includes the developer’s logo.

The campaign surfaced during the first week of July, using a serial of uni-poles, billboards and double-decker poles in multiple locations across Greater Cairo.

Palm Hills Alexandria offers a “Horizon of possibilities”-00
Palm Hills Alexandria offers a “Horizon of possibilities”-00

The Art & Science of OOH

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