After appearing during Ramadan with impressive die-cuts, Egyptian dairy and juice producer Juhayna throws a multi-product OOH campaign, bringing difference juice lines together such as Zabado, Pure, and Classic.
First of all, in Juhayna Classic’s ad, the visuals use different colors according to the flavor of the juice with the fresh sea in the backgrounds and a model smiling with Juhayna Classic in her hand; as for the ad copy, it advises viewers to “Refresh and drink Juhayna juice”; the logo of the brand appears at the bottom left corner.
Second, regarding Zabado’s ad, the visuals use orange backgrounds to be the showcase for the product with its different delicious flavors, it also shows illustrated cartoonish figures cheering and an ad copy that says “The energy of cheering” and appearing on the right left corner “For limited period”.
Lastly, in Juahyna Pure’s ad, the visuals show the sand as the showcase for the delicious sugar-free juice, with pieces of fruits laid around it; the ad copy invites viewers to “Live pure, drink pure”; the logo of the brand appears on the left bottom corner.
The campaign started during the first week of July, using uni-poles and double-decker poles in various locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Juhayna Food Industries
OOH Size: Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Multi-product Campaign | Juhayna Classic | Juhayna Pure | Zabado
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