After two years of absence from the outdoor scene since their 2017’s campaign, Seashell North Coast has launched a new OOH campaign to introduce The G Hotel, encouraging everyone to go there for the summer. The visuals reflects the summer time vibes with a yellow and turquois background, the billboard splits vertically between the two colors, while the right side show a young lady looks fresh for the summer. Regarding the ad copy, it says “The Hotel G”, “A new hotel at seashell” all this is happening in “Summer ‘19”. Another visual has a collage with the same ad copy shows close-ups to all the things you will enjoy there. The campaign was spotted during the first week of July, using uni-poles and billboards in multiple locations across Greater Cairo.
