After disappearing for a few month since their previous campaign, Egyptian automotive car dealer Kayan returns after a very short break with a new OOH campaign to promote its signed brand Škoda; bringing to the billboards of Cairo their mid-size crossover SUV Škoda Kodiaq one more time. Using a city in the background to be the showcase of the car model in the visuals, with lights that reflects the neat design of it. The ad copy shows the name of the model “Škoda Kodiaq” also assuring viewers that it “Can be yours now”; the right side is reserved for the brand’s logo and its slogan “Simply clever”. Lastly, the bottom space has the price of the car, website URL, the logos of the advertiser and also their partner Total. The campaign was spotted during the third week of July, on uni-poles, double-decker poles and mega signs in different locations across Greater Cairo.
