Following their latest OOH campaign in April, leading global consumer electronics and mobile communications company OPPO maintains their spot on the OOH market by launching a new outdoor campaign just for the Total AFCON 2019, announcing that they are proudly the official supporter of the Egyptian national team and the regional sponsor for the CAF championship, in addition to appearing for the first time with their rebranded logo.

The visuals are displayed on a blend of dark petrol and blue background with the CAF’s vibes on the right side and the championship cup dazzling on the left side, while the star of the ad OPPO F11 Pro is shining in the middle, in addition to the mobile device’s logo next to the CAF’s. Regarding the ad copy, OPPO gets straight to the point, informing people that everyone including them is “Rising for the goal” hoping to keep the championship’s cup in Egypt where it belongs. Another ad copy with the same background has the CAF’s logo next to OPPO’s, lying between them the phrase “National supporter”.

The campaign was spotted during the third week of June, using billboards, mega-signs and special productions "die-cuts" in premium locations across Greater Cairo and the North Coast.

]AD] OPPO F11 Pro... Combining a 48MP + 5MP dual rear camera setup, an 80% image sensor & super-sized aperture means there is more light entering the lens. This produces image rich in details without the need for a noisy image processing. Now capturing photos with professional results has never been so easy. An 80% larger image sensor and super-sized aperture means there’s more light entering the lens. This produces images rich in detail, without the need for noisy image processing. An in-depth study into face mapping, features and skin tone combined with an advanced algorithm intelligently distinguishes the portrait from the background.

For more information: http://bit.ly/2LLOU1Z 

OPPO F11 Pro is “Rising for the goal” in the AFCON 2019-00
OPPO F11 Pro is “Rising for the goal” in the AFCON 2019-00

Campaign Credits

Industry: Mobile Devices

Brand: OPPO

Advertiser: OPPO Electronics Corp

OOH Size: Billboard | Mega-Sign | die-cut

OOH Agency: OUTSITE OOH Media Agency

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Country: Egypt

Region: North Africa

Tags: AFCON 2019 | AFCON | CAF | CAF 2019 | OPPO F11 Pro | Sponsorship | die-cut | Special Production

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